Welcome to
The Village Company

The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country’s most endearing and enduring heritage brands including Mr. Bubble, the #1 bubble bath brand in children’s bath; Sesame Street kids bath products; Village Naturals Therapy and Aromatherapy bath products; Soft & Dri deodorant; Dep hair gels; and La Bella hair and skincare products. The company’s brands are widely distributed through leading retailers in the food, drug, mass and beauty channels.