The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country’s most endearing and enduring heritage brands including Mr. Bubble, the #1 bubble bath brand in children’s bath; Sesame Street kids bath products; Village Naturals Therapy and Aromatherapy bath products; Soft & Dri deodorant; Dep hair gels; and La Bella hair and skincare products. The company’s brands are widely distributed through leading retailers in the food, drug, mass and beauty channels.
The Village Company acquired additional personal care brands including Soft & Dri, Dep, La Bella, Pure & Natural, Mink Difference, Adorn, and The Dry Look. Many of the new brands have histories dating back to the 1950’s and 1960’s and continue to enjoy a passionate following.